João Vieira da Cunha

Partner

João Cunha is a Partner at Gusmão & Labrunie and one of the firm’s leading practitioners in Intellectual Property litigation. With nearly 30 years of experience, he represents clients in some of Brazil’s most complex disputes involving patents, trademarks, industrial designs, copyright, personality rights, advertising, privacy, and the protection of intangible assets before Brazilian courts.

 

He holds an LL.M. in Intellectual Property from Queen Mary University of London and has built his entire professional career at Gusmão & Labrunie, where he joined the firm in 1997. His practice combines extensive litigation experience, deep technical knowledge of Intellectual Property law, and a strategic understanding of the commercial implications of disputes involving intellectual property rights.

 

Recognized by leading national and international legal directories, João represents Brazilian and international clients across a wide range of industries, with particular experience in pharmaceuticals, food and beverage, automotive, oil and gas, chemicals, telecommunications, and gaming.

  • LL.B., Mackenzie Presbyterian University, São Paulo, Brazil
  • LL.M. in Intellectual Property, Queen Mary University of London, United Kingdom
  • Professor, ESA – São Paulo School of Advocacy
  • Coordinator, Civil Procedure and Intellectual Property Program, São Paulo Intellectual Property Association (ASPI)
  • Brazilian Bar Association – OAB/SP and OAB/RJ
  • 1st Vice President of ASPI – São Paulo Association of Intellectual Property (2025–2027) and Coordinator of the Association’s Corporate Committee;
  • Coordinator of the Civil Procedure & ADR Committee of ABPI – Brazilian Association of Intellectual Property;
  • Member of IASP – São Paulo Lawyers’ Institute and of the Institute’s Intangible Property Committee;
  • Member of the Enforcement Committee of AIPPI – International Association for the Protection of Intellectual Property;
  • Member of INTA – International Trademark Association;
  • Expert at the Domain Name Chamber of ABPI’s Dispute Resolution Center (CSD-ND).
  • Portuguese

  • English

  • Leaders League Brazil | 2023, 2024, 2025
  • The Legal 500 | 2023, 2025, 2026
  • Best Lawyers | 2024, 2025, 2026
  • WTR 1000 | Gold, Since 2024
  • WTR Global Leaders | 2024, 2025
  • Análise Advocacia | 2024, 2025, 2026
  • IP STARS | Trademark Star, 2022, 2023, 2024, 2025
  • Chambers Global Guide | 2025, 2026
  • Chambers Brazil Guide | 2025, 2026
  • Lexology Index (Recommended) | 2025
  • LACCA Approved | 2026

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