Gusmão & Labrunie was founded in São Paulo at a time when intellectual property practice in Brazil was still developing and much of its legal expertise was concentrated in Rio de Janeiro.

From the outset, the firm established itself as a highly specialized boutique practice, built on legal excellence, academic rigor, and a deep commitment to understanding the unique characteristics of every matter. This foundation shaped a defining principle that remains unchanged: sustainable growth without compromising quality or judgment.

Over the decades, the firm has evolved alongside the transformation of intellectual property law in Brazil.

What was once centered on legal opinions, advisory work, and the traditional protection of intellectual assets has expanded to encompass increasingly complex issues involving technology, contracts, data, software, digital platforms, and emerging legal risks.

Gusmão & Labrunie has grown with this evolving landscape, embracing greater complexity while preserving the principles that established its reputation. More than decades of experience, the firm has built enduring institutional expertise.

That expertise has been shaped through landmark matters, long-standing client relationships, and a legal culture grounded in analytical precision, sound judgment, and tailored legal solutions.

Today, this legacy enables Gusmão & Labrunie to advise clients at the intersection of Intellectual Property, Data, and Artificial Intelligence.