José Eduardo Pieri is a Partner at Gusmão & Labrunie and has more than 20 years of experience at the intersection of Intellectual Property, Privacy, Technology, and Advertising Law. He holds an LL.B. from the Federal University of Rio de Janeiro (UFRJ), a postgraduate degree in Intellectual Property from Fundação Getulio Vargas (FGV Rio), and an LL.M. from UIC Law | University of Illinois Chicago. Before joining the firm, he built his career at some of Brazil’s leading Intellectual Property law firms.

Recognized by leading international legal directories, José Eduardo advises Brazilian and international clients on matters requiring sophisticated legal analysis, regulatory insight, and a practical understanding of business objectives. His practice encompasses commercial agreements, patents, trademarks, copyright, unfair competition, privacy, data protection, and legal issues related to artificial intelligence.

He also has extensive experience in advertising regulation, promotional campaigns, sweepstakes, ambush marketing, and proceedings before CONAR, assisting companies with complex matters involving the protection, commercialization, and management of intangible assets.