Laetitia Maria Alice Pablo d'Hanens

Partner

Laetitia d’Hanens is a Partner at Gusmão & Labrunie and heads the firm’s Consulting and Contracts practice. She holds an LL.M. in Comparative Law from the Université libre de Bruxelles (ULB) and has built her entire professional career at the firm, where she joined as a junior associate in 1996.

 

With 30 years of experience in Intellectual Property, Laetitia has developed a broad practice encompassing legal advisory, trademark portfolio management, contracts, copyright, personality rights, legal marketing, and dispute resolution involving intangible assets.

 

Her practice combines in-depth legal analysis, strategic insight, and a strong understanding of clients’ business objectives. She advises on a wide range of Intellectual Property matters through legal opinions and strategic counsel, while also assisting companies in structuring legal strategies, conducting negotiations, and drafting complex agreements.

 

Laetitia represents Brazilian and international clients across a variety of industries, including mining, pharmaceuticals, food and beverage, automotive, chemicals, entertainment, fashion, and content creation. Consistently recognized by leading national and international legal directories, she also maintains an active role in Intellectual Property associations, contributing to the advancement of discussions on key developments in the field.

  • LL.B., Faculty of Law, University of São Paulo (USP), São Paulo, Brazil, 1995
  • LL.M. in Comparative Law, Université libre de Bruxelles (ULB), Belgium, 1998
  • Member, Brazilian Bar Association (OAB-SP)
  • Member of the Board of Directors, LES Brazil, affiliated with the Licensing Executives Society International (LESI)
  • Vice President, Brazilian Intellectual Property Association (ABPI)
  • Visiting Professor, ESA – São Paulo School of Advocacy
  • Visiting Professor, EPD – São Paulo School of Law
  • Member, Copyright Committee, International Trademark Association (INTA)
  • Member, Famous and Well-Known Marks Team, MARQUES
  • Domain Name Panelist, ABPI Dispute Resolution Center
  • Portuguese

  • French

  • English

  • Leaders League Brazil | 2023, 2024, 2025
  • The Legal 500 | 2023, 2025
  • Best Lawyers | Since 2014
  • Chambers Global Guide | Since 2022
  • Chambers Brazil Guide | Since 2022
  • WTR 1000 | Gold, Since 2019
  • WTR Global Leaders | Since 2019
  • Análise Advocacia | 2024, 2025, 2026
  • Análise Advocacia Mulher | Since 2021
  • IP STARS | Trademark Star, 2022, 2023, 2024, 2025
  • Latin America IP Lawyer of the Year | Shortlisted (Only Brazilian lawyer shortlisted)
  • Lexology Index (Recommended) | 2023, 2024, 2025
  • Thought Leaders Brazil (Trademarks) | 2025

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