Protecting Innovation with Legal Precision and Strategic Vision
Brazilian Biodiversity
Assets involving Brazil’s genetic heritage and associated traditional knowledge require an integrated understanding of legal frameworks, business operations, and technical considerations. These matters encompass regulatory compliance, registration requirements, benefit-sharing obligations, process design, and strategic engagement with regulatory authorities.
We advise clients on legal classification, compliance strategies, and the structuring of operations that require interaction with regulatory agencies and a comprehensive understanding of the innovation ecosystem.
Plant Varieties
The protection of plant varieties requires legal and technical expertise in equal measure. The applicable legal framework, plant material, commercialization strategy, and regulatory interfaces must be addressed as interconnected elements of a single system.
We advise clients on protection strategies, the preparation and prosecution of applications before Brazil’s National Plant Variety Protection Service (SNPC), matters involving the National Cultivar Registry (RNC), and related issues concerning research, development, genetic heritage, and the commercial exploitation of plant varieties.
Industrial Designs
The shape, configuration, and ornamental features of a product can embody competitive advantage, market differentiation, and commercial value. Across many industries, industrial designs are not merely aesthetic elements—they are strategic business assets.
Our practice covers protection strategies, prior art searches, risk assessment, the filing and prosecution of design applications in Brazil and abroad, as well as contractual and dispute resolution matters related to the enforcement and defense of industrial design rights.
Technology Law
The shape, configuration, and ornamental features of a product can represent competitive advantage, market differentiation, and commercial value. Across many industries, industrial designs are not merely aesthetic features, they are valuable business assets.
We advise clients on protection strategies, prior art searches, risk assessments, the filing and prosecution of design applications in Brazil and abroad, as well as contractual and litigation matters involving the enforcement and defense of industrial design rights.
Copyright
Copyright protection extends from the moment a work is created through its use, licensing, commercialization, evidentiary protection, and defense against unauthorized use. In practice, the greatest challenges rarely arise from the law itself, but from the way creative works are developed, commissioned, and exploited.
We advise clients on the advisory, contractual, and litigation aspects of copyright law, including evidentiary registrations, creation and assignment agreements, image rights, commercial exploitation, and the enforcement of rights against infringement.
Entertainment, Media & Sports
The entertainment industry operates at high speed and across multiple layers of ownership, distribution, sponsorship, image rights, digital platforms, and commercial exploitation. Legal advice must keep pace with this dynamic environment while maintaining technical precision.
We advise clients across the audiovisual, music, gaming, publishing, digital platform, and sports industries, providing counsel on rights clearance, production and distribution agreements, sponsorships, image rights, broadcasting, content review, and industry-specific disputes.
Fashion Law
Fashion brings together creativity, branding, design, manufacturing, technology, marketing, and distribution. Addressing this industry through a fragmented legal approach often results in weakened protection and delayed responses to legal risks.
We advise clients on the protection and commercialization of fashion industry assets, including copyright, industrial designs, trademarks, trade dress, contracts, enforcement strategies, and the legal assessment of the boundaries between inspiration, reference, and infringement.
Franchising
Franchising is a legal framework for business expansion. Trademarks, operations, know-how, documentation, support, and contractual governance must work together to ensure a sustainable and scalable business model.
We advise franchisors and franchisees on franchise structuring, document review, negotiations, regulatory compliance, the protection of intellectual assets, and the resolution of disputes arising from the establishment and operation of franchise networks.
Advertising & Marketing
Advertising campaigns, marketing claims, promotions, and brand positioning involve intellectual property, contracts, competition law, industry self-regulation, and regulatory risk. Even seemingly straightforward campaigns can give rise to significant legal exposure once they are launched.
We advise clients on the legal aspects of advertising campaigns and communication strategies, including the review of advertising claims, the negotiation and drafting of creative and media agreements, proceedings before Brazil’s Advertising Self-Regulation Council (CONAR), and disputes involving advertising, ambush marketing, unfair competition, and the unauthorized use of intellectual property rights.
Innovation Law
Innovation projects involving companies, universities, research institutions, and public entities require legal frameworks tailored to govern ownership, the commercialization of results, confidentiality, incentives, and governance.
We advise clients on the interpretation and application of Brazil’s Innovation Law, the structuring of technology partnership agreements, and the development of legal frameworks that provide certainty for research, development, and technology transfer initiatives.
Trademarks
A trademark embodies brand recognition, market differentiation, reputation, and commercial value. Protecting this asset requires more than registration—it demands a strategic approach throughout the entire business lifecycle.
We advise clients on trademark clearance searches, filing strategies, prosecution, opposition and cancellation proceedings, licensing and coexistence agreements, portfolio management, enforcement strategies, and risk management in Brazil and across international markets.
Patents
Patents transform technical innovation into legally protected business assets. Achieving effective protection requires technical expertise, prior art analysis, carefully defined claim strategies, and a clear understanding of freedom to operate and commercial opportunities.
We advise clients from the initial assessment of patentability through the drafting, filing, and prosecution of patent applications, as well as freedom-to-operate analyses, competitive landscape monitoring, regulatory guidance where applicable, and the enforcement of patent rights in judicial proceedings.
Trade Secrets & Confidential Information
Not every innovation should be protected through registration. In many situations, preserving competitive value depends on robust confidentiality frameworks, access controls, contractual safeguards, and the ability to respond effectively to unauthorized disclosure or misuse.
We advise clients on the development and review of policies, agreements, and protection strategies for trade secrets and confidential information, including matters involving executive departures, information sharing with business partners, due diligence processes, and litigation.
Software
Software is more than code. It encompasses architecture, user interfaces, data, integrations, contracts, ownership, and a wide range of commercialization models. Its legal protection must reflect that complexity.
We advise clients on the protection of software and related intellectual assets, the structuring of software licensing and development agreements, issues of ownership, technology commercialization, and disputes involving infringement, unfair competition, and misappropriation.
Agribusiness
Innovation in agribusiness spans genetics, biotechnology, crop protection products, agricultural machinery, data, plant varieties, and highly regulated production chains. The sector requires an integrated understanding of both technical and legal considerations.
We advise clients on the protection of intellectual assets, contractual matters, biodiversity, plant varieties, commercialization strategies, and regulatory issues affecting businesses operating at the intersection of science, production, and scale.
Automotive
The automotive industry is undergoing continuous transformation driven by design, connectivity, energy efficiency, electrification, and systems integration. The constant demand for innovation exists alongside complex industrial cycles and highly sophisticated technologies.
We advise companies across the automotive sector on the protection and enforcement of intellectual property rights, contractual matters, competitive landscape assessments, and disputes requiring a multidisciplinary understanding of engineering, business, and the law.
Biotechnology
Biotechnology operates at the intersection of scientific research, long development cycles, significant investment, and the need for robust intellectual property protection. Legal risks often emerge precisely where scientific innovation creates the greatest commercial value.
We advise companies and research institutions on patents, contractual matters, regulatory strategy, the protection of research outcomes, risk management, and legal issues requiring continuous collaboration between science and intellectual property.
Electrical & Electronics
Electrical and electronic technologies are integral to industry, infrastructure, consumer markets, and essential services. Innovation in this sector depends on strong technical protection and contractual frameworks capable of supporting both the commercialization and enforcement of technology.
We advise clients on patentability assessments, freedom-to-operate analyses, the drafting, filing, and prosecution of patent applications, contractual structuring, and the resolution of disputes involving technological innovation and commercialization.
Energy
The energy sector is shaped by issues such as energy security, the energy transition, efficiency, and emerging technologies for power generation, storage, and distribution. It is a highly technical, heavily regulated, and capital-intensive industry.
We advise clients on the protection and commercialization of intellectual assets related to conventional and renewable energy, including patent strategies, contractual matters, and legal support for businesses undergoing technological transformation.
Sports & Fitness
Today, the sports and fitness industry brings together products, athletic performance, software, wearable technology, branding, content, and customer experience. Legal strategies must evolve alongside the rapid expansion and increasing complexity of this sector.
We advise clients on technologies, product and service branding, contracts, licensing, image rights, and competition law issues affecting businesses operating at the intersection of performance, consumer markets, and intellectual property.
Pharmaceuticals
The pharmaceutical industry is driven by intensive research, regulatory approval, significant investment, and robust intellectual property protection. Strategic decisions leave little margin for error, and the stakes are exceptionally high.
We advise clients on patents, contractual matters, risk assessment, and protection strategies requiring an integrated understanding of science, business, and regulatory frameworks throughout the pharmaceutical product development lifecycle.
Luxury
In the luxury sector, value is built on origin, distinction, design, craftsmanship, selective distribution, and rigorous brand stewardship. Intellectual property is not a peripheral concern, it is fundamental to preserving exclusivity.
We advise luxury brands on the protection of creative works, distinctive signs, trade dress, contractual matters, enforcement strategies, and legal frameworks designed to preserve brand positioning and long-term value.
Fashion
Fashion is an industry defined by constant renewal, shaped by technology, e-commerce, global supply chains, branding, and the rapid pace of product imitation. Legal protection must evolve at the same speed.
We advise fashion companies on the protection of collections, designs, trademarks, applied technologies, contractual matters, and disputes, providing legal counsel tailored to the creative and commercial dynamics of the industry.
Oil & Gas
The oil and gas industry remains highly dependent on technology, infrastructure, operational safety, and continuous efficiency improvements. Its technical complexity demands an equally sophisticated legal approach.
We advise clients on the protection of intellectual assets, technology transfer and licensing agreements, and disputes involving innovations developed across the entire oil and gas value chain, from research and production to transportation and refining.
Consumer Products
Consumer products companies must respond rapidly to changing market behavior, evolving product portfolios, increasing differentiation, and intense competition for consumer attention. Trademarks, design, technology, and marketing are closely interconnected throughout this process.
We advise clients on the protection of technology, designs, trademarks, marketing assets, and contractual matters, providing an integrated legal approach to innovation, brand positioning, and competitive risk.
Chemicals
The chemicals industry underpins a wide range of sectors, combining research, formulation, industrial applications, and the continuous need to protect technical innovation.
We advise clients on the protection of chemical innovations, contractual matters, patent strategies, and legal issues related to research, development, and the commercialization of intellectual assets within the chemicals sector.
Telecommunications
The telecommunications industry is a fundamental pillar of the digital economy and the global flow of information. At the same time, it is defined by continuous innovation, complex regulation, and highly technical disputes.
We advise telecommunications companies on patents, contractual matters, risk assessment, litigation, and legal strategies for businesses operating across connectivity, network infrastructure, telecommunications equipment, and communications services.
Contact Us
- Avenida Brigadeiro Faria Lima, 1485 - 11º andar Pinheiros, São Paulo - SP, 01452-002
- +55 11 2149-4500
- glpi@glpi.com.br
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