Established on values such as excellence, transparency and efficiency, Gusmão & Labrunie has been developing in these 30 years of existence with the purpose of serving its clients in an efficient and consequent manner. For this goal, it has invested in training of professionals with skills and competences required for providing high-level services. Over the past 15 years, the office has been working on many of Brazil’s most important and known intellectual property cases, remaining at the heart of the evolution of matter and the reasoning of its frontiers to solve cases in a bold and challenging way. Several of these cases had great repercussion in the media, either by the importance of the protagonists or by the unusual theses developed for its clients. On a case-by-case basis, an institutional experience was formed in the office based on the experience of tailor-made solutions for clients. This explains the office’s focus on maintaining a “learning organization”. Based on this learning, multiplied internally, we advise our clients and guide our work.