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Partner
José Roberto Gusmão
Partner
Working Areas: Litigation, Mediation and Arbitration | Trademarks | Patents | Agreements: Technology transfer, licenses and assignments | Law and Technology | Trade Secrets and Confidential Information | Copyright
Languages: Inglês, Francês

Attorney at Law
Professor of Business and Intellectual Property Law at the "Pontifícia Universidade Católica" of São Paulo Law School
Faculty Member of de Centre d´Etudes Internationales de la Propriété Industrielle (CEIPI) of the University of Strasbourg, France, since 1987
Guest Professor of several post-graduation courses
Former President of Brazilian Patent and Trademark Office (INPI) - 1993-1994
Consultant on behalf of CEIPI and ABPI for World Intellectual Property Organization (WIPO) in several meetings concerning treaties and laws
Law Degree from the "Pontifícia Universidade Católica" of São Paulo (PUC-SP), São Paulo, 1981
Certified expert by the Centre d Etudes Internationales de la Propriété Industrielle (CEIPI) of the University of Strasbourg, France, 1986
Master in Industrial Property Law by the University of Strasbourg, 1987
Ph.D. degree in Law by the University of Strasbourg, 1989

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Agreements: Technology transfer, licenses and assignments

The recordal or the registration of these contracts, whichever the case, before the Brazilian PTO is a condition for the contract to be enforceable by third parties and, in case of involving a Brazilian and a foreign party, the national company can benefit from the tax deductibility of payments and send them abroad.

Our specialized team can help you:

• in the assessment and establishment of the best contractual structure for the agreed business;
• in negotiation, drafting and review of contracts; and
• in the registration or recordal process before the Brazilian PTO, if applicable.

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Jacques Labrunie
Partner
Working Areas: Patents | Trademarks | Litigation, Mediation and Arbitration | Agreements: Technology transfer, licenses and assignments | Law and Technology | Copyright | Trade Secrets and Confidential Information
Languages: Inglês, Francês

Attorney at Law
Professor of Intellectual Property Law at "Pontifícia Universidade Católica" of São Paulo Law School
Guest Professor of several post-graduation courses
Member of the Board of Directors of the Brazilian Intellectual Property Association (ABPI)
Law Degree from the "Universidade do Estado do Rio de Janeiro" (UERJ), Rio de Janeiro, 1985
Master in Industrial Property Law by the University de Droit of Paris II (Panthéon / Assas), France, 1988
Ph.D. degree in Law by the "Pontifícia Universidade Católica" of São Paulo (PUC/SP), São Paulo, 1998

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Agreements: Technology transfer, licenses and assignments

The recordal or the registration of these contracts, whichever the case, before the Brazilian PTO is a condition for the contract to be enforceable by third parties and, in case of involving a Brazilian and a foreign party, the national company can benefit from the tax deductibility of payments and send them abroad.

Our specialized team can help you:

• in the assessment and establishment of the best contractual structure for the agreed business;
• in negotiation, drafting and review of contracts; and
• in the registration or recordal process before the Brazilian PTO, if applicable.

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Laetitia Maria Alice Pablo d'Hanens
Partner
Working Areas: Trademarks | Fashion Law | Agreements: Technology transfer, licenses and assignments | Copyright | Innovation Law | Law and Technology | Entertainment, Media and Sport | Software | Franchises | Legal Marketing | Trade Secrets and Confidential Information
Languages: Inglês, Francês

Member of INTA's Data Protection Committee
Member of Marques´s Famous and Well Know Marks Team
Member of the Board of Brazilian Association of Intellectual Property Agents
Law Degree from the "Universidade de São Paulo" (USP), São Paulo, 1995
Master in Comparative Law at University of Brussels, Belgium, 1998

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Fashion Law

With the undeniable growth of the fashion industry in Brazil, the tenuous line between the copy and the inspiration became increasingly fragile. Conflicts and the need for protection of original creations and collections of designers have multiplied.

Our firm has qualified professionals to assess each case and to design the best strategy for protecting your creations, as well as preventing infringements, creatively exploring the legal remedies necessary for this vast and growing sector.

Agreements: Technology transfer, licenses and assignments

The recordal or the registration of these contracts, whichever the case, before the Brazilian PTO is a condition for the contract to be enforceable by third parties and, in case of involving a Brazilian and a foreign party, the national company can benefit from the tax deductibility of payments and send them abroad.

Our specialized team can help you:

• in the assessment and establishment of the best contractual structure for the agreed business;
• in negotiation, drafting and review of contracts; and
• in the registration or recordal process before the Brazilian PTO, if applicable.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Innovation Law

The Innovation Law in force has created a friendlier regulatory environment broadening the dialogue between companies – players with market knowledge – and universities – centers of applied knowledge, aiming to stimulate the productive and technological development initiatives in the country. The products of innovation projects can be protected by intellectual property rights. We are prepared to assist you as to the:

• analysis and protection of your innovations, by appropriate legal institutes;

• drafting, reviewing and negotiating contracts and documents related to the preservation of secrecy and/or any partnerships between private companies and universities and/or any public autarchies;

• risk analysis and consulting on the theme.

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Entertainment, Media and Sport

Sporting and cultural events have a prominent place in Brazilian life and in programming grids of online content broadcasters and distributors.

In the sporting field, the experience of hosting the 2014 FIFA World Cup and the 2016 Olympic Games, the two largest sporting events on the planet in such a short time, have resulted in the maturing not only of private sector professionals but also of governmental authorities on their most diverse levels, facilitating the understanding of the commercial and legal issues of the sports and the entertainment industry.

In cultural production, the structuring of a system of fiscal incentives, coupled with the regulation of the media space as to the nature of the contents made available, enabled several alternatives of audiovisual, cultural and entertainment market in general.

Our teams are ready to provide legal, regulatory and administrative advice on projects of such natures, from their structuring to tax planning, accountability, elaboration of the entire contractual grid and defense in lawsuits in this matter.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Franchises

Under the franchise agreement, the franchisee receives not only a license to use different intellectual property rights of the franchisor – trademark, trade dress, know-how and other – but also a complex package of other licenses and services so that the ‘business’ as a whole can be operated in the manner as conceived by the franchisor. The agreement also protects such rights of the franchisor to preserve the reputation of its business.
We offer consulting and services focused on negotiating and regularizing your franchise.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

João Vieira da Cunha
Partner
Working Areas: Litigation, Mediation and Arbitration | Law and Technology | Legal Marketing
Languages: Inglês

Coordinator of the Course "Litigation and Intellectual Property" (2011), promoted by ASPI - Intellectual Property Association of São Paulo
Member of Marques´s Dispute Resolutions Team
Professor at ESA - "Escola Superior de Advocacia" of the Brazilian Bar Association (OAB)
Law Degree from "Universidade Presbiteriana Mackenzie", São Paulo, 2000
Master in Intellectual Property Law at Queen Mary College, University of London, England, 2006

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Amanda Fonseca De Siervi
Partner
Working Areas: Litigation, Mediation and Arbitration | Legal Marketing
Languages: Inglês, Espanhol, Francês, Italiano

Law Degree from “Universidade Federal da Bahia” (UFBA), Salvador, 1997
Post graduation in International Trade Law at “Istituto Universitario di Studi Europei”, Italy, 1998
Master in Law at “Pontifícia Universidade Católica de São Paulo” (PUC/SP), São Paulo, 2005
Visiting Scholar at Queen Mary College, University of London, England, 2015

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Carolina Nakata
Partner
Working Areas: Patents | Biotechnology | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Biosimilars | Chemistry | Pharmaceutical | Energy | Oil and Gas | Industrial Design
Languages: Inglês, Espanhol

Chemical Engineering Degree from "Fundação Armando Álvares Penteado" (FAAP), São Paulo, 1997
Specialized in Cosmetology - Development of cosmetic products, at "Instituto Racine", São Paulo, 2005
Specialized in Applied Molecular Biology at "Universidade São Judas Tadeu" (USJT), São Paulo, 2008
Law Degree from Universidade Paulista (UNIP), São Paulo, 2015.

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Industrial Design

In order for this investment not to be lost, it is advisable proceed with the registration of the Industrial Design before the Brazilian PTO, protecting the external configuration of an object or an ornamental pattern applied to a product, if the conditions of novelty, originality and industrial application are present. The registration also guarantees exclusivity of use and constitutes a tool for exploring the design through sale or licensing to third parties.

Our firm has experienced specialists capable of designing the best strategy for protecting your design, in Brazil or abroad. Our advice includes, among other services, searches in specialized databases for verifying if there is already a similar previous design, evaluation of risk of infringement and monitoring/ following up Industrial Design Registrations of your competitors.

Juliano Ryota Murakami
Partner
Working Areas: Patents | Industrial Design | Electrics / Electronics | Telecom | Agribusiness | Consumer Products | Automotive | Luxury | Energy | Oil and Gas | Sports and Fitness | Software
Languages: Inglês

Electrical Engineering Bachelor’s Degree from "Universidade de São Paulo" (USP), São Paulo, 2002.
Graduated Degree in "Management of Innovation for Competitiveness" at "Fundação Instituto de Administração" (FIA), São Paulo, 2012.
Co-coordinator of the Industrial Design Committee of the Brazilian Intellectual Property Association (ABPI)

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Industrial Design

In order for this investment not to be lost, it is advisable proceed with the registration of the Industrial Design before the Brazilian PTO, protecting the external configuration of an object or an ornamental pattern applied to a product, if the conditions of novelty, originality and industrial application are present. The registration also guarantees exclusivity of use and constitutes a tool for exploring the design through sale or licensing to third parties.

Our firm has experienced specialists capable of designing the best strategy for protecting your design, in Brazil or abroad. Our advice includes, among other services, searches in specialized databases for verifying if there is already a similar previous design, evaluation of risk of infringement and monitoring/ following up Industrial Design Registrations of your competitors.

Electrics / Electronics

The current framework favors innovations in this area, which must be adequately protected to ensure the return on investment in research and development. We offer from freedom to operate searches, patentability analysis and drafting of patent applications, if applicable, to drafting of contract structures that permeate the very innovation and business in such industry. In case of conflicts with third parties, we act assertively in the litigation proceedings.

Telecom

In a scenario of an increasingly connected and globalized world, companies of the most varied sizes and purposes are faced with the inescapable need to protect innovations or structure their relationships with solution providers, aiming to guarantee competitiveness against other players and consolidate their market space.

Judicial disputes involving telecommunications patents have increased dramatically in recent years and, in one way or another, the issues at stake affect the reality of your business.

Our team has specialized engineers and lawyers who can advise you on strategy building, risk assessment and conflict resolution.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Consumer Products

In the search for innovation, speed, elegance and a better quality of life, companies have created a range of product options available in the market, and this has generated fierce competition for shelf space and consumer loyalty. We have extensive experience in this industry, which encompasses cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics and others. Our team is ready to provide legal advice in the most varied stages of the development of products and manufacture technologies, marketing and advertising of the endless novelties offered to the market.

Automotive

Security cameras, hybrid technologies, more efficient and less polluting engines, and car Internet systems are just some of the significant advances made in recent years. Protecting the evolution of the automotive manufacturing and supply industry requires a multidisciplinary IP team. From the determination of the competitive scenery of new products to the development of winning litigation strategies, our professionals are prepared to support our clients in this sector.

Luxury

Our professionals are prepared to provide legal advice and assist clients in protecting their creations and trade-dress, mainly using our expertise in three-dimensional marks, industrial designs, copyright and protection of business secrets.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Sports and Fitness

Nowadays, society is seeking improvements in health and quality of life with sustainable and efficient products. A variety of performance and lifestyle products are part of this market, from smartphone applications to smart data measurement watches for competing athletes. Our team of lawyers and specialists is ready to offer strategies and legal solutions appropriate to the growing needs of this market.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Priscila de Barros Thereza Yamashita
Partner
Working Areas: Patents | Biotechnology | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Chemistry | Pharmaceutical | Energy | Biosimilars | Oil and Gas
Languages: Inglês

Biology Degree from "Universidade de Mogi das Cruzes" (UMC), São Paulo, 2004
Specialized in Applied Molecular Biology at "Universidade São Judas Tadeu" (USJT), São Paulo, 2008
Law Degree from "Universidade Paulista" (UNIP), São Paulo.

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Thiago Arpagaus de Souza
Partner
Working Areas: Trademarks | Copyright | Fashion Law | Law and Technology | Software | Legal Marketing | Trade Secrets and Confidential Information | Entertainment, Media and Sport
Languages: Inglês

Member of INTA's Committee on Famous and Well Known trademarks
Law Degree from Universidade de São Bernardo do Campo (FDSBC/SBC), São Bernardo do Campo, 2007
Specialization in Intellectual Property at Fundação Getúlio Vargas (FGV) - São Paulo, 2012.
Post graduation (Certification) in Business and People Management International at Insper – São Paulo (in progress)

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Fashion Law

With the undeniable growth of the fashion industry in Brazil, the tenuous line between the copy and the inspiration became increasingly fragile. Conflicts and the need for protection of original creations and collections of designers have multiplied.

Our firm has qualified professionals to assess each case and to design the best strategy for protecting your creations, as well as preventing infringements, creatively exploring the legal remedies necessary for this vast and growing sector.

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Entertainment, Media and Sport

Sporting and cultural events have a prominent place in Brazilian life and in programming grids of online content broadcasters and distributors.

In the sporting field, the experience of hosting the 2014 FIFA World Cup and the 2016 Olympic Games, the two largest sporting events on the planet in such a short time, have resulted in the maturing not only of private sector professionals but also of governmental authorities on their most diverse levels, facilitating the understanding of the commercial and legal issues of the sports and the entertainment industry.

In cultural production, the structuring of a system of fiscal incentives, coupled with the regulation of the media space as to the nature of the contents made available, enabled several alternatives of audiovisual, cultural and entertainment market in general.

Our teams are ready to provide legal, regulatory and administrative advice on projects of such natures, from their structuring to tax planning, accountability, elaboration of the entire contractual grid and defense in lawsuits in this matter.

Vicente de Moura Rosenfeld
Partner
Working Areas: Litigation, Mediation and Arbitration | Entertainment, Media and Sport
Languages: Inglês

Law Degree from Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro, 2006
Master in International Sports Law at ISDE, Madrid, 2015

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Entertainment, Media and Sport

Sporting and cultural events have a prominent place in Brazilian life and in programming grids of online content broadcasters and distributors.

In the sporting field, the experience of hosting the 2014 FIFA World Cup and the 2016 Olympic Games, the two largest sporting events on the planet in such a short time, have resulted in the maturing not only of private sector professionals but also of governmental authorities on their most diverse levels, facilitating the understanding of the commercial and legal issues of the sports and the entertainment industry.

In cultural production, the structuring of a system of fiscal incentives, coupled with the regulation of the media space as to the nature of the contents made available, enabled several alternatives of audiovisual, cultural and entertainment market in general.

Our teams are ready to provide legal, regulatory and administrative advice on projects of such natures, from their structuring to tax planning, accountability, elaboration of the entire contractual grid and defense in lawsuits in this matter.

Professionals
Anselmo Ribeiro Rodrigues
Professionals
Working Areas: Patents | Industrial Design | Telecom | Electrics / Electronics | Agribusiness | Consumer Products | Automotive | Luxury | Energy | Oil and Gas | Sports and Fitness | Software
Languages: Inglês

Mechanical Engineer Degree from “Universidade Mackenzie”, São Paulo, 2012
Specialization in “Management and Engineering of Products and Services” at “Universidade de São Paulo (USP)”, 2015
Graduating in Law Degree from Faculdade Autônoma de Direito (FADISP)

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Industrial Design

In order for this investment not to be lost, it is advisable proceed with the registration of the Industrial Design before the Brazilian PTO, protecting the external configuration of an object or an ornamental pattern applied to a product, if the conditions of novelty, originality and industrial application are present. The registration also guarantees exclusivity of use and constitutes a tool for exploring the design through sale or licensing to third parties.

Our firm has experienced specialists capable of designing the best strategy for protecting your design, in Brazil or abroad. Our advice includes, among other services, searches in specialized databases for verifying if there is already a similar previous design, evaluation of risk of infringement and monitoring/ following up Industrial Design Registrations of your competitors.

Telecom

In a scenario of an increasingly connected and globalized world, companies of the most varied sizes and purposes are faced with the inescapable need to protect innovations or structure their relationships with solution providers, aiming to guarantee competitiveness against other players and consolidate their market space.

Judicial disputes involving telecommunications patents have increased dramatically in recent years and, in one way or another, the issues at stake affect the reality of your business.

Our team has specialized engineers and lawyers who can advise you on strategy building, risk assessment and conflict resolution.

Electrics / Electronics

The current framework favors innovations in this area, which must be adequately protected to ensure the return on investment in research and development. We offer from freedom to operate searches, patentability analysis and drafting of patent applications, if applicable, to drafting of contract structures that permeate the very innovation and business in such industry. In case of conflicts with third parties, we act assertively in the litigation proceedings.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Consumer Products

In the search for innovation, speed, elegance and a better quality of life, companies have created a range of product options available in the market, and this has generated fierce competition for shelf space and consumer loyalty. We have extensive experience in this industry, which encompasses cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics and others. Our team is ready to provide legal advice in the most varied stages of the development of products and manufacture technologies, marketing and advertising of the endless novelties offered to the market.

Automotive

Security cameras, hybrid technologies, more efficient and less polluting engines, and car Internet systems are just some of the significant advances made in recent years. Protecting the evolution of the automotive manufacturing and supply industry requires a multidisciplinary IP team. From the determination of the competitive scenery of new products to the development of winning litigation strategies, our professionals are prepared to support our clients in this sector.

Luxury

Our professionals are prepared to provide legal advice and assist clients in protecting their creations and trade-dress, mainly using our expertise in three-dimensional marks, industrial designs, copyright and protection of business secrets.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Sports and Fitness

Nowadays, society is seeking improvements in health and quality of life with sustainable and efficient products. A variety of performance and lifestyle products are part of this market, from smartphone applications to smart data measurement watches for competing athletes. Our team of lawyers and specialists is ready to offer strategies and legal solutions appropriate to the growing needs of this market.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Bruno Argente Carvalho
Professionals
Working Areas: Patents
Languages: Inglês

Chemical Engineer Degree at Centro Universitário FEI, 2018

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Camila Avi Tormin
Professionals
Working Areas: Litigation, Mediation and Arbitration
Languages: Inglês

Law Degree from Universidade Presbiteriana Mackenzie, 2016

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Camila Rodrigues Victorino
Professionals
Working Areas: Patents | Pharmaceutical | Chemistry | Biotechnology | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Energy | Biosimilars | Oil and Gas
Languages: Inglês

Pharmacy-Biochemistry Degree from Universidade de São Paulo (USP), 2015

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Carollina Souza Marfará
Professionals
Working Areas: Trademarks | Law and Technology | Fashion Law | Copyright | Entertainment, Media and Sport | Software | Legal Marketing | Trade Secrets and Confidential Information
Languages: Inglês

Law Degree from “Universidade Presbiteriana Mackenzie”, São Paulo, 2016.
Specialization in Digital Law at Fundação Getulio Vargas, 2016
Post Graduation in Intellectual Property and New Business at Fundação Getulio Vargas, 2018

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Fashion Law

With the undeniable growth of the fashion industry in Brazil, the tenuous line between the copy and the inspiration became increasingly fragile. Conflicts and the need for protection of original creations and collections of designers have multiplied.

Our firm has qualified professionals to assess each case and to design the best strategy for protecting your creations, as well as preventing infringements, creatively exploring the legal remedies necessary for this vast and growing sector.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Entertainment, Media and Sport

Sporting and cultural events have a prominent place in Brazilian life and in programming grids of online content broadcasters and distributors.

In the sporting field, the experience of hosting the 2014 FIFA World Cup and the 2016 Olympic Games, the two largest sporting events on the planet in such a short time, have resulted in the maturing not only of private sector professionals but also of governmental authorities on their most diverse levels, facilitating the understanding of the commercial and legal issues of the sports and the entertainment industry.

In cultural production, the structuring of a system of fiscal incentives, coupled with the regulation of the media space as to the nature of the contents made available, enabled several alternatives of audiovisual, cultural and entertainment market in general.

Our teams are ready to provide legal, regulatory and administrative advice on projects of such natures, from their structuring to tax planning, accountability, elaboration of the entire contractual grid and defense in lawsuits in this matter.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Érica Candido Costa Mano
Professionals
Working Areas: Patents | Biotechnology | Chemistry | Pharmaceutical | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Energy | Biosimilars | Oil and Gas
Languages: Inglês

Chemistry Degree from Universidade Estadual de Campinas, São Paulo, 2012
Master in Science and Technology / Chemistry at Universidade Federal do ABC, São Paulo, 2018

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Érica Sayuri Yamane
Professionals
Working Areas: Patents | Biotechnology | Chemistry | Pharmaceutical | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Biosimilars
Languages: Inglês

Biology Degree from Universidade Estadual Paulista Júlio de Mesquita Filho, São Paulo, 2007
Master in Pharmacology Universidade Federal de São Paulo, 2010

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Gabriela Lima Silva
Professionals
Working Areas: Trademarks | Copyright | Trade Secrets and Confidential Information | Entertainment, Media and Sport | Agreements: Technology transfer, licenses and assignments | Software | Legal Marketing
Languages: Inglês

Law Degree from “Universidade Presbiteriana Mackenzie”, São Paulo, 2014.
Specialization in Intellectual Property and New Business at Fundação Getulio Vargas - FGV/SP, 2017
Advanced Course on Technology Transfer Contracts at Associação Brasileira dos Agentes da Propriedade Industrial (ABAPI)

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Entertainment, Media and Sport

Sporting and cultural events have a prominent place in Brazilian life and in programming grids of online content broadcasters and distributors.

In the sporting field, the experience of hosting the 2014 FIFA World Cup and the 2016 Olympic Games, the two largest sporting events on the planet in such a short time, have resulted in the maturing not only of private sector professionals but also of governmental authorities on their most diverse levels, facilitating the understanding of the commercial and legal issues of the sports and the entertainment industry.

In cultural production, the structuring of a system of fiscal incentives, coupled with the regulation of the media space as to the nature of the contents made available, enabled several alternatives of audiovisual, cultural and entertainment market in general.

Our teams are ready to provide legal, regulatory and administrative advice on projects of such natures, from their structuring to tax planning, accountability, elaboration of the entire contractual grid and defense in lawsuits in this matter.

Agreements: Technology transfer, licenses and assignments

The recordal or the registration of these contracts, whichever the case, before the Brazilian PTO is a condition for the contract to be enforceable by third parties and, in case of involving a Brazilian and a foreign party, the national company can benefit from the tax deductibility of payments and send them abroad.

Our specialized team can help you:

• in the assessment and establishment of the best contractual structure for the agreed business;
• in negotiation, drafting and review of contracts; and
• in the registration or recordal process before the Brazilian PTO, if applicable.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Guilherme Keppe Zanini
Professionals
Working Areas: Patents | Biotechnology | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Pharmaceutical | Franchises | Energy | Biosimilars | Oil and Gas
Languages: Inglês

Biotechnology Degree UFSCar, São Paulo, 2014
Master in Genetics and Molecular Biology at Unicamp, São Paulo, 2017

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Franchises

Under the franchise agreement, the franchisee receives not only a license to use different intellectual property rights of the franchisor – trademark, trade dress, know-how and other – but also a complex package of other licenses and services so that the ‘business’ as a whole can be operated in the manner as conceived by the franchisor. The agreement also protects such rights of the franchisor to preserve the reputation of its business.
We offer consulting and services focused on negotiating and regularizing your franchise.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Henrique Cazerta de Godoy Bueno
Professionals
Working Areas: Litigation, Mediation and Arbitration
Languages: Inglês

Law Degree from Universidade de São Paulo, São Paulo - 2015
Attending to a Post Graduation in Intellectual Property and New Business at Fundação Getulio Vargas

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Isadora Teles da Cunha Rodrigues Silva
Professionals
Working Areas: Litigation, Mediation and Arbitration
Languages: Inglês

Law Degree from Universidade Federal do Rio de Janeiro, 2015
Master in Civil Law and Civil Procedure at Fundação Getulio Vargas, 2018

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Jaddy Maria Alves Pereira Messias
Professionals
Working Areas: Litigation, Mediation and Arbitration
Languages: Inglês

Law Degree from Universidade Presbiteriana Mackenzie, São Paulo, 2017
Attending to a Post Graduation in Civil Procedural Law at Universidade Católica of São Paulo (PUC/SP)

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Jessica Satie Ishida
Professionals
Working Areas: Litigation, Mediation and Arbitration
Languages: Inglês

Law Degree from Faculdade de Direito de Ribeirão Preto (USP), 2014
Attending Master in Commercial Law at Universidade de São Paulo (USP), 2019

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

João Paulo Maciel da Silva
Professionals
Working Areas: Patents | Industrial Design | Telecom | Electrics / Electronics | Software | Agribusiness | Consumer Products | Automotive | Energy | Oil and Gas | Sports and Fitness | Luxury
Languages: Inglês

Physical Engineering Degree from Universidade Federal de São Carlos (UFSCar), 2014

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Industrial Design

In order for this investment not to be lost, it is advisable proceed with the registration of the Industrial Design before the Brazilian PTO, protecting the external configuration of an object or an ornamental pattern applied to a product, if the conditions of novelty, originality and industrial application are present. The registration also guarantees exclusivity of use and constitutes a tool for exploring the design through sale or licensing to third parties.

Our firm has experienced specialists capable of designing the best strategy for protecting your design, in Brazil or abroad. Our advice includes, among other services, searches in specialized databases for verifying if there is already a similar previous design, evaluation of risk of infringement and monitoring/ following up Industrial Design Registrations of your competitors.

Telecom

In a scenario of an increasingly connected and globalized world, companies of the most varied sizes and purposes are faced with the inescapable need to protect innovations or structure their relationships with solution providers, aiming to guarantee competitiveness against other players and consolidate their market space.

Judicial disputes involving telecommunications patents have increased dramatically in recent years and, in one way or another, the issues at stake affect the reality of your business.

Our team has specialized engineers and lawyers who can advise you on strategy building, risk assessment and conflict resolution.

Electrics / Electronics

The current framework favors innovations in this area, which must be adequately protected to ensure the return on investment in research and development. We offer from freedom to operate searches, patentability analysis and drafting of patent applications, if applicable, to drafting of contract structures that permeate the very innovation and business in such industry. In case of conflicts with third parties, we act assertively in the litigation proceedings.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Consumer Products

In the search for innovation, speed, elegance and a better quality of life, companies have created a range of product options available in the market, and this has generated fierce competition for shelf space and consumer loyalty. We have extensive experience in this industry, which encompasses cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics and others. Our team is ready to provide legal advice in the most varied stages of the development of products and manufacture technologies, marketing and advertising of the endless novelties offered to the market.

Automotive

Security cameras, hybrid technologies, more efficient and less polluting engines, and car Internet systems are just some of the significant advances made in recent years. Protecting the evolution of the automotive manufacturing and supply industry requires a multidisciplinary IP team. From the determination of the competitive scenery of new products to the development of winning litigation strategies, our professionals are prepared to support our clients in this sector.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Sports and Fitness

Nowadays, society is seeking improvements in health and quality of life with sustainable and efficient products. A variety of performance and lifestyle products are part of this market, from smartphone applications to smart data measurement watches for competing athletes. Our team of lawyers and specialists is ready to offer strategies and legal solutions appropriate to the growing needs of this market.

Luxury

Our professionals are prepared to provide legal advice and assist clients in protecting their creations and trade-dress, mainly using our expertise in three-dimensional marks, industrial designs, copyright and protection of business secrets.

Júlio César de Freitas
Professionals
Working Areas: Patents | Telecom | Industrial Design | Electrics / Electronics | Software | Agribusiness | Consumer Products | Automotive | Energy | Oil and Gas | Sports and Fitness | Luxury
Languages: Inglês

Electrical Engineering Degree from Universidade Presbiteriana Mackenzie, São Paulo – 2012
Master in Business and Management from Fundação Getulio Vargas – 2016

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Telecom

In a scenario of an increasingly connected and globalized world, companies of the most varied sizes and purposes are faced with the inescapable need to protect innovations or structure their relationships with solution providers, aiming to guarantee competitiveness against other players and consolidate their market space.

Judicial disputes involving telecommunications patents have increased dramatically in recent years and, in one way or another, the issues at stake affect the reality of your business.

Our team has specialized engineers and lawyers who can advise you on strategy building, risk assessment and conflict resolution.

Industrial Design

In order for this investment not to be lost, it is advisable proceed with the registration of the Industrial Design before the Brazilian PTO, protecting the external configuration of an object or an ornamental pattern applied to a product, if the conditions of novelty, originality and industrial application are present. The registration also guarantees exclusivity of use and constitutes a tool for exploring the design through sale or licensing to third parties.

Our firm has experienced specialists capable of designing the best strategy for protecting your design, in Brazil or abroad. Our advice includes, among other services, searches in specialized databases for verifying if there is already a similar previous design, evaluation of risk of infringement and monitoring/ following up Industrial Design Registrations of your competitors.

Electrics / Electronics

The current framework favors innovations in this area, which must be adequately protected to ensure the return on investment in research and development. We offer from freedom to operate searches, patentability analysis and drafting of patent applications, if applicable, to drafting of contract structures that permeate the very innovation and business in such industry. In case of conflicts with third parties, we act assertively in the litigation proceedings.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Consumer Products

In the search for innovation, speed, elegance and a better quality of life, companies have created a range of product options available in the market, and this has generated fierce competition for shelf space and consumer loyalty. We have extensive experience in this industry, which encompasses cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics and others. Our team is ready to provide legal advice in the most varied stages of the development of products and manufacture technologies, marketing and advertising of the endless novelties offered to the market.

Automotive

Security cameras, hybrid technologies, more efficient and less polluting engines, and car Internet systems are just some of the significant advances made in recent years. Protecting the evolution of the automotive manufacturing and supply industry requires a multidisciplinary IP team. From the determination of the competitive scenery of new products to the development of winning litigation strategies, our professionals are prepared to support our clients in this sector.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Sports and Fitness

Nowadays, society is seeking improvements in health and quality of life with sustainable and efficient products. A variety of performance and lifestyle products are part of this market, from smartphone applications to smart data measurement watches for competing athletes. Our team of lawyers and specialists is ready to offer strategies and legal solutions appropriate to the growing needs of this market.

Luxury

Our professionals are prepared to provide legal advice and assist clients in protecting their creations and trade-dress, mainly using our expertise in three-dimensional marks, industrial designs, copyright and protection of business secrets.

Larissa Pereira Lino
Professionals
Working Areas: Litigation, Mediation and Arbitration | Copyright | Legal Marketing
Languages: Inglês

Law Degree from Universidade de São Paulo (USP), São Paulo, 2012

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Lucas dos Santos Baptista Yamada
Professionals
Working Areas: Litigation, Mediation and Arbitration
Languages: Inglês, Espanhol

Law Degree from Universidade Presbiteriana Mackenzie, São Paulo, 2013

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Marcela Lima Costa Pacheco
Professionals
Working Areas: Trademarks
Languages: Inglês

Law Degree from Universidade Candido Mendes, 2011
Post graduation degree in Intellectual Property at Pontifícia Universidade Católica do Rio de Janeiro (PUC/RJ), 2015

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Marcelo Bruce Baptista
Professionals
Working Areas: Patents | Biotechnology | Pharmaceutical | Chemistry | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Biosimilars | Energy | Oil and Gas
Languages: Inglês

Chemical engineering Degree from Universidade Federal de São Paulo (UNIFESP), 2013
Attending to a Computer Engineering Degree from Universidade Virtual do Estado de São Paulo

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Mariana Nagib Araujo
Professionals
Working Areas: Patents | Industrial Design | Telecom | Electrics / Electronics | Software | Agribusiness | Consumer Products | Automotive | Energy | Oil and Gas | Sports and Fitness | Luxury
Languages: Inglês

Production Engineering Degree from
"Centro Universitário da FEI, São Bernardo do Campo, 2015

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Industrial Design

In order for this investment not to be lost, it is advisable proceed with the registration of the Industrial Design before the Brazilian PTO, protecting the external configuration of an object or an ornamental pattern applied to a product, if the conditions of novelty, originality and industrial application are present. The registration also guarantees exclusivity of use and constitutes a tool for exploring the design through sale or licensing to third parties.

Our firm has experienced specialists capable of designing the best strategy for protecting your design, in Brazil or abroad. Our advice includes, among other services, searches in specialized databases for verifying if there is already a similar previous design, evaluation of risk of infringement and monitoring/ following up Industrial Design Registrations of your competitors.

Telecom

In a scenario of an increasingly connected and globalized world, companies of the most varied sizes and purposes are faced with the inescapable need to protect innovations or structure their relationships with solution providers, aiming to guarantee competitiveness against other players and consolidate their market space.

Judicial disputes involving telecommunications patents have increased dramatically in recent years and, in one way or another, the issues at stake affect the reality of your business.

Our team has specialized engineers and lawyers who can advise you on strategy building, risk assessment and conflict resolution.

Electrics / Electronics

The current framework favors innovations in this area, which must be adequately protected to ensure the return on investment in research and development. We offer from freedom to operate searches, patentability analysis and drafting of patent applications, if applicable, to drafting of contract structures that permeate the very innovation and business in such industry. In case of conflicts with third parties, we act assertively in the litigation proceedings.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Consumer Products

In the search for innovation, speed, elegance and a better quality of life, companies have created a range of product options available in the market, and this has generated fierce competition for shelf space and consumer loyalty. We have extensive experience in this industry, which encompasses cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics and others. Our team is ready to provide legal advice in the most varied stages of the development of products and manufacture technologies, marketing and advertising of the endless novelties offered to the market.

Automotive

Security cameras, hybrid technologies, more efficient and less polluting engines, and car Internet systems are just some of the significant advances made in recent years. Protecting the evolution of the automotive manufacturing and supply industry requires a multidisciplinary IP team. From the determination of the competitive scenery of new products to the development of winning litigation strategies, our professionals are prepared to support our clients in this sector.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Sports and Fitness

Nowadays, society is seeking improvements in health and quality of life with sustainable and efficient products. A variety of performance and lifestyle products are part of this market, from smartphone applications to smart data measurement watches for competing athletes. Our team of lawyers and specialists is ready to offer strategies and legal solutions appropriate to the growing needs of this market.

Luxury

Our professionals are prepared to provide legal advice and assist clients in protecting their creations and trade-dress, mainly using our expertise in three-dimensional marks, industrial designs, copyright and protection of business secrets.

Mariana Zanardo Dessotti
Professionals
Working Areas: Litigation, Mediation and Arbitration | Law and Technology | Copyright | Legal Marketing
Languages: Inglês

Law Degree from Universidade Presbiteriana Mackenzie, São Paulo, 2015

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Marina Guimarães Siqueira
Professionals
Working Areas: Patents | Biotechnology | Pharmaceutical | Chemistry | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Energy | Biosimilars | Oil and Gas
Languages: Inglês

Pharmaceutical Sciences Degree from “Pontifícia Universidade Católica de Campinas” (PUC-Campinas), Campinas, SP, 2002.
Specialist in Clinical Pharmacology from “Universidade Metodista de Piracicaba” (Unimep), Piracicaba, SP, 2004.
Master Degree in Internal Medicine from “Universidade Estadual de Campinas” (Unicamp), Campinas, SP, 2006.
Specialist in Homeopathy from “Instituto Homeopático François Lamasson” Ribeirão Preto, SP, 2010.
MBA in Cosmetology from “Instituto IPUPO”, São Paulo, SP.

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Natália Maranhão de Castro Moraes
Professionals
Working Areas: Trademarks | Copyright | Legal Marketing | Trade Secrets and Confidential Information | Software
Languages: Inglês

Law Degree from Pontifícia Universidade Católica de São Paulo (PUC-SP), São Paulo, 2009.
Master´s Degree in Intellectual Property from Fundação Getúlio Vargas (FGV), São Paulo, 2013.
Master´s Degree in Branding and Marketing from Business School São Paulo (BSP), São Paulo, 2017.

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Priscila Moreira Figueiredo
Professionals
Working Areas: Patents | Biotechnology | Pharmaceutical | Chemistry | Brazilian Biodiversity | Plant Varieties - Cultivars | Agribusiness | Energy | Biosimilars | Oil and Gas
Languages: Inglês

Biology Degree from “Universidade de São Paulo”, São Paulo, 2007
Master’s Degree in Cell and Tissue Biology from “Universidade de São Paulo”, São Paulo, 2011
Graduation in Law at “Pontifícia Universidade Católica de São Paulo”, São Paulo, (in progress)

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Raphael Rodrigues Wanderley Machado
Professionals
Working Areas: Patents | Industrial Design | Telecom | Electrics / Electronics | Software | Agribusiness | Consumer Products | Automotive | Energy | Oil and Gas | Sports and Fitness | Luxury
Languages: Inglês

Mechanical Engineer Degree from “Instituto Mauá de Tecnologia”, São Paulo, 2013
MBA in Administration from “Instituto Mauá de Tecnologia”, São Paulo, 2016
Attending to a Law Degree from Universidade Paulista

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Industrial Design

In order for this investment not to be lost, it is advisable proceed with the registration of the Industrial Design before the Brazilian PTO, protecting the external configuration of an object or an ornamental pattern applied to a product, if the conditions of novelty, originality and industrial application are present. The registration also guarantees exclusivity of use and constitutes a tool for exploring the design through sale or licensing to third parties.

Our firm has experienced specialists capable of designing the best strategy for protecting your design, in Brazil or abroad. Our advice includes, among other services, searches in specialized databases for verifying if there is already a similar previous design, evaluation of risk of infringement and monitoring/ following up Industrial Design Registrations of your competitors.

Telecom

In a scenario of an increasingly connected and globalized world, companies of the most varied sizes and purposes are faced with the inescapable need to protect innovations or structure their relationships with solution providers, aiming to guarantee competitiveness against other players and consolidate their market space.

Judicial disputes involving telecommunications patents have increased dramatically in recent years and, in one way or another, the issues at stake affect the reality of your business.

Our team has specialized engineers and lawyers who can advise you on strategy building, risk assessment and conflict resolution.

Electrics / Electronics

The current framework favors innovations in this area, which must be adequately protected to ensure the return on investment in research and development. We offer from freedom to operate searches, patentability analysis and drafting of patent applications, if applicable, to drafting of contract structures that permeate the very innovation and business in such industry. In case of conflicts with third parties, we act assertively in the litigation proceedings.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Agribusiness

The agribusiness encompasses all activities of the agro-industrial chain of production and coproduction of products derived from agriculture and livestock. In this complex and regulated universe, are encompassed the research and development of vaccines, veterinary drugs, cultivars and strains, as well as the sophisticated process of genetic improvement of animal and plant species. The biotechnology is at service of the quest for increased productivity. Concerned with the exclusive protection and exploitation of these new technologies, we act together with our clients in all stages and legal aspects of these innovation processes.

Consumer Products

In the search for innovation, speed, elegance and a better quality of life, companies have created a range of product options available in the market, and this has generated fierce competition for shelf space and consumer loyalty. We have extensive experience in this industry, which encompasses cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics and others. Our team is ready to provide legal advice in the most varied stages of the development of products and manufacture technologies, marketing and advertising of the endless novelties offered to the market.

Automotive

Security cameras, hybrid technologies, more efficient and less polluting engines, and car Internet systems are just some of the significant advances made in recent years. Protecting the evolution of the automotive manufacturing and supply industry requires a multidisciplinary IP team. From the determination of the competitive scenery of new products to the development of winning litigation strategies, our professionals are prepared to support our clients in this sector.

Energy

Public and private investments in technologies that produce renewable, clean, efficient and affordable energy and environmental technologies continue to grow. The Brazilian PTO, in turn, offers alternative ways for expediting examination of the so-called “green patents”, encompassing technologies for energy supply, under certain conditions. Our lawyers and specialists have extensive experience in this segment to advise the most diverse legal demands of this industry.

Oil and Gas

We offer a comprehensive approach to Intellectual Property protection in this area, whether structuring technology transfer contracts, licensing rights, structuring the operating units, obtaining patents and trademarks and legal action when necessary.

Sports and Fitness

Nowadays, society is seeking improvements in health and quality of life with sustainable and efficient products. A variety of performance and lifestyle products are part of this market, from smartphone applications to smart data measurement watches for competing athletes. Our team of lawyers and specialists is ready to offer strategies and legal solutions appropriate to the growing needs of this market.

Luxury

Our professionals are prepared to provide legal advice and assist clients in protecting their creations and trade-dress, mainly using our expertise in three-dimensional marks, industrial designs, copyright and protection of business secrets.

Sheila Correa de Medeiros
Professionals
Working Areas: Trademarks | Law and Technology | Software | Copyright | Legal Marketing | Trade Secrets and Confidential Information | Entertainment, Media and Sport
Languages: Inglês

Law Degree from "Universidade Presbiteriana Mackenzie", São Paulo, 2005
Specialization in Contract Law from the Law School of the Catholic University of São Paulo - PUC / SP, 2009.
Specialization in Intellectual Property, Entertainment and Media Laws from Escola Superior de Advocacia (ESA/OAB), São Paulo, 2015-2017.
Digital Law from Law School of Fundação Getúlio Vargas (FGV/SP)

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Entertainment, Media and Sport

Sporting and cultural events have a prominent place in Brazilian life and in programming grids of online content broadcasters and distributors.

In the sporting field, the experience of hosting the 2014 FIFA World Cup and the 2016 Olympic Games, the two largest sporting events on the planet in such a short time, have resulted in the maturing not only of private sector professionals but also of governmental authorities on their most diverse levels, facilitating the understanding of the commercial and legal issues of the sports and the entertainment industry.

In cultural production, the structuring of a system of fiscal incentives, coupled with the regulation of the media space as to the nature of the contents made available, enabled several alternatives of audiovisual, cultural and entertainment market in general.

Our teams are ready to provide legal, regulatory and administrative advice on projects of such natures, from their structuring to tax planning, accountability, elaboration of the entire contractual grid and defense in lawsuits in this matter.

Vanessa Bastos Augusto de Assis Ribeiro
Professionals
Working Areas: Litigation, Mediation and Arbitration | Law and Technology
Languages: Inglês, Espanhol, Francês

Law Degree from “Universidade Federal do Rio de Janeiro”, Rio de Janeiro, 2012
Postgraduate Diploma in Intellectual Property from “Pontifícia Universidade Católica do Rio de Janeiro”, Rio de Janeiro, 2014
LL.M. with certificate of specialization in Law & Technology from University of California, Berkeley, US, 2014
Summer courses on Intellectual Property Law and Policy (August 2010) and Commercial Litigation and Arbitration (August 2011) at the London School of Economics and Political Science, UK
Summer course on Cross-Border Trade in Intellectual Property, and Trademark and Geographical Indications at the Munich Intellectual Property Law Center, Germany, July 2011

Litigation, Mediation and Arbitration

Our practice is based on our knowledge and experience of structuring innovative and solid theses, which, together with the qualification of our team, contribute to the high index of favorable results to our clients.

Always seeking less costly and faster solutions for our clients, we act to avoid the need for lawsuits if this is appropriate to the circumstances of the conflict. Nonetheless, whenever necessary we are prepared to act assertively and efficiently before the most diverse Judicial and Arbitral Courts (national and international).

Law and Technology

The so-called Digital Rights aim to provide answers to changes in the society behavior, the challenges of communication between individuals, as well as new ways of consuming and making business. Our firm is at the forefront of these horizons, offering custom-made services to each industry, such as:

• protection of domain names, including solutions to conflicts in cases of cybersquatting and collision with trademarks and corporate names, by arbitration or litigation;

• drafting and revision of Terms of Use and Privacy Policies and Data Protection;

• regulatory compliance analysis with national and foreign standards related to privacy and data protection;

• analysis, revision and legal advice on contracts involving the processing of personal data, including national and international transfers;

• elaboration and update of the Internal Regulation of Information Security and Term of Use of Information Security;

• litigation involving data leaks, fraud, phishing, unfair competition, among others.

Vanessa Cavalheiro
Professionals
Working Areas: Trademarks | Copyright | Legal Marketing | Trade Secrets and Confidential Information | Software
Languages: Inglês

Law Degree from Universidade Candido Mendes (UCAM), Rio de Janeiro, 2012
LL.M. in Corporate Law and Capital Markets with emphasis on Intellectual Property at Fundação Getulio Vargas (FGV), 2015

Trademarks

Trademark is every distinctive sign that allows customers to associate a product or service with its origin and differentiate it from others, identical or similar, in the market. In Brazil, all the visually perceptible signs can be registered as trademark: words, figures, symbols, the combination of these elements, and even three-dimensional forms.

The registration before the National Institute of Industrial Property (Brazilian PTO) is the appropriate means to provide you the right of property on your trademark and, as a consequence, the right to prevent any others from using the same or similar sign for the same or similar products or services. As a rule, the registration is checked by the one that first takes care of registering it. Therefore, as important as creating a trademark, it is its suitable protection.

Our team has extensive experience to advise you and guide you on all necessary steps and measures, from prior strategy, availability searches for obtaining the registration. In addition, we act in the construction of anti-piracy programs before the customs authorities of the whole country.

Copyright

We act in the consultancy, contractual or/and litigation stages for protecting your rights in relation to one of your most valuable assets: the intellectual creation. We may assist you from simply obtaining possible registrations as a proof of authorship and date, to the revision of your employment contracts or service agreements that involve a creation subject of copyright.

Legal Marketing

CONAR regulates advertising in Brazil, being responsible for the establishment and application of ethical rules in said field, based on the principle of fair competition. Misleading advertising is forbidden, but comparative is allowed, provided that certain requirements are met.

Our services involve both the construction of legal support strategies for your campaigns, from the drafting of contracts, the analysis of advertising claims for verifying eventual risks in their media placement, the action before CONAR, for defending the interests of our clients in the administrative scope, to the measures before the Courts.

Trade Secrets and Confidential Information

Often, the entrepreneur has no interest in disclosing its inventions in the patent protection system. In other situations, information of the business itself shall be kept secret. We are able to assist you in building a strategy and a secrecy regime.

We know how to keep your secret by protecting it and taking the necessary measures in case of its undue disclosure, by drawing up confidentiality agreements and, if necessary, by taking legal actions.

Software

In this scenario of constant innovation, it is essential to adequately protect those who develop or acquire the right to use softwares. Our team is prepared to work in all spheres of software protection, from its source code, its screens, functionalities and interfaces, to the basic algorithm, as well as the contractual structure that permeates the development and use of computer programs.

Victor de Godoy Daiha
Professionals
Working Areas: Patents | Biotechnology | Chemistry | Pharmaceutical | Brazilian Biodiversity | Plant Varieties - Cultivars | Biosimilars
Languages: Inglês

Chemical Engineering Degree from Universidade Federal do Rio de Janeiro (UFRJ), 2018

Patents

Patents describe inventions - solutions to a specific technical problem - and will be granted provided that they encompass new technologies, non-obvious to a person skilled in the art and have industrial application.

Our office has experienced specialists capable of designing the best strategy for the protection of your invention, acting from the drafting of the application, to the filing before the National Institute of Industrial Property – Brazilian PTO and/or abroad. Our services further include:

• searches in specialized databases for verifying if there are impeditive prior rights;

• risk of infringement assessment of your competitors’ patents;

• strategies for protection and use of the invention abroad;

• monitoring/following up patent applications of your competitors;

• construction of anti-piracy programs before customs authorities across the country;

• work with ANVISA (National Health Surveillance Agency) and the CGen (Genetic Assets Management Council) when necessary.

Biotechnology

Protection of new technologies has been essential to the development of this industry and remains the key to its continued growth. The knowledge of our office in the area of Intellectual Property, together with the experience in biochemistry, chemistry and biology of our professionals, provides our team with the necessary resources to support and advise companies operating in this segment, in questions of the most diverse complexities, from obtaining of rights to contractual and judicial demands.

Chemistry

We work to protect the Intellectual Property rights associated with chemical innovations; whether it is a new compound, a new combination of chemicals or a special formulation. Our team is comprised of lawyers and specialists in chemistry, chemical engineering and biology and we are ready to advise you legally on all aspects of research and development, innovation and protection of inherent intellectual property.

Pharmaceutical

The accelerating pace of new discoveries and their commercial applications require us to have a broad understanding of intellectual property protection and of industry experience and of specificities to understand the scientific and strategic implications of these developments. We dominate the law, the science and the business of this industry, providing the most diverse technical and legal services pertinent to each situation.

Brazilian Biodiversity

The new Brazilian Biodiversity Law (Law No. 13,123, in force since November 17, 2015, regulated by the Decree No. 8,772, dated May 11, 2016) aims to simplify the extensive bureaucracy involved in prior authorization of access to genetic assets (GA) and associated traditional knowledge (ATK) prescribed by the extinct Provisional Measure (Provisional Measure No. 2,186-16, dated August 23, 2001).

To do so, it requires that the research or technological development involving access to GA and/or ATK be registered in the SisGen self-declaration system, wherein it should be further informed the other associated activities involving the genetic assets. Also, the Law imposes benefit sharing if such access results in a product.

It constitutes access to GA, for example, the use of a raw material of the Brazilian biodiversity, which due to its emollient property, is used in the formulation of a moisturizing composition. If such emollient property has already been identified by indigenous people or traditional communities, it may also constitute access to ATK, even if accessed by secondary sources (e.g. publications and scientific articles). That is, it is possible to access the ATK without ever leaving the lab.

Our team is ready to help you with this subject, as well as working with ANVISA (National Agency for Sanitary Vigilance) and CGen (Genetic Heritage Management Council).

Plant Varieties - Cultivars

The cultivars are plant species that were actively improved, acquiring a characteristic that they did not previously possess. They are distinguished from other varieties of the same species by new descriptors (e.g. a difference in color, size, or even the resistance to a disease or agricultural pesticides/herbicides), they should also be homogeneous (the new characteristic should be the same between plants of the same cultivar) and stable (maintained over successive generations).

Through breeding, access to genetic assets could be made, and specific legislation shall be respected (read about “Brazilian Biodiversity”).

Our firm has experienced experts capable of designing the best strategy for the protection of the cultivar and filing of the application before the SNPC. We also work with the Ministry of Agriculture, Livestock and Supply (MAPA) for obtaining the registration of a cultivar in the National Registry of Cultivars (RNC), we also provide advice in this technical area.

Biosimilars

Our vast experience in intellectual property allows us to travel safely in the advice and protection of the activities of the biosimilars drug industry, in the most varied problems and challenges.