The Coffee Cup Incident in Game of Thrones: Opportunity Harnessed or Ambush Marketing?

During the last season of “Game of Thrones,” the forgotten coffee cup on the set of “The Last of the Starks” filmed on May 5 was one of the trending topics of the week. This incident caused Starbucks to generate extraordinary numbers of free marketing. Was this an opportunity seized or ambush marketing? Read the article that lawyer Camila Avi Tormin wrote to JOTA.

Créditos: Camila Avi Tormin