Intellectual assts in the global market.
Economic globalization offers vast business opportunities. Simultaneously, though, it increases competition, requiring that companies develop complex actions and relations to assure their presence in several countries.
In the struggle for market share, intellectual assets are fundamental elements that must be valued, nurtured and protected. That is why, among all areas of legal expertise, Intellectual Property is one that undergoes the most development and transformation.
Specifically in Brazil many have been the changes in this field. The execution of international treaties such as the TRIPS has lead to the enactment of new Intellectual Property laws. In this context, it is not only necessary but also strategic to count on highly specialized services.
With this presentation Gusmão & Labrunie wishes to offer a clear vision of the services provided to our clients, as well as to reassure the partnership one can rely on.